If you are a charity or not for profit organisation and you haven’t yet applied for a Google grant, then drop everything you are doing and get the application in ASAP!
They are offering $10,000 a month of FREE Adwords spend to those organisations that meet their criteria. You would be crazy not to apply.
You can use this money to run mission based ad campaigns for your charity or organisation. These can be used to raise awareness, get donations of money, clothes etc, find volunteers or sell goods to raise money for the charity.
Firstly you need to hold charity status in your country and be registered with the charity body there. Please note that currently they are only accepting charities in the UK registered in England and Wales.There are many countries throughout the world that can apply so please check Google’s website for the latest information.
If you are based in the United Kingdom simply visit the UK Google for Nonprofits site and click “Join the Programme”. After being approved for Google for Nonprofits, you’ll be able to sign up to a number of different products, including Google Adwords to utilise the Grants.
If you are in the USA or another country there will be a similar site for you to join at.
There are a number of strict criteria that need to be adhered to in order to maintain the monthly spend allowance. The criteria includes items such as the ads can only link to one website that is approved in the application, the account must be logged into at least once every 30 days and the website cannot have any Adsense or affiliate links on them. For more details and the rest of criteria please read the full terms and conditions on their website.
For more information on the program visit: http://www.google.co.uk/intl/en/grants/
If you meet the criteria and would like some assistance applying for the grant and to set up your Adwords campaign then we can help. We understand that as a not for profit you probably do not have a lot of cash so we will offer a discounted rate on our normal pricing. For more information please contact us HERE