Spotting marketing trends before they happen is vital for keeping ahead of the competition and generic trends like ‘go mobile’ are no help to anyone – we know that stuff. So here are the SEO and PPC trends that will really matter in 2017 and what you need to do about them. #1: If you […]
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Once upon a time, there was a heated debate over whether SEO or PPC was the king of search success. These days, things are very different and any good search marketer will tell you it takes both to build a profitable search presence. The truth is SEO and PPC have never been all that similar. […]
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Google has unveiled its latest online advertising experiment – an ad-free solution to web browsing which users can buy into for a monthly fee. Described as “an experiment in additional ways to fund the web,” Contributor by Google Experiments are designed to give users the choice of seeing ads or paying to visit a […]
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It’s been a busy year for the AdWords team at Google – with a number of tweaks having made the platform a more powerful tool for PPC Campaigns and marketers. Big changes like dynamic sitelinks have made Google Ads more effective for everyone, while removing exact-match keywords has been a less popular change. The […]
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To know your PPC campaign is paying off you need to keep a close eye on a number of metrics. The most important of these is conversions, because these are ultimately what decide your return on investment for any part of your advertising or marketing strategy. Luckily Google AdWords comes with a number of tools […]
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When it comes to driving more traffic to your website, you basically have two options. Either you pay for visitors with PPC ads, or you slowly build traffic with a long-term SEO strategy. Same goal, but two very different approaches to increasing your visitor count. This leaves many business owners dying to know which is […]
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