Category Archives for "PPC"

Separate Device Bids Now Rolling Out in AdWords

One of the most exciting headlines to come out of the Google Summit earlier this year was news of separate device bids. For years, advertisers have been left frustrated by not being able to set bid modifiers for the three most common device types. That’s all changing now after Google officially announced that separate device […]

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5 Places To Find PPC Keywords That Really Sell- Magnetizmo

5 Places To Find PPC Keywords That Really Sell

There is no magic formula to help you find the right keywords for your PPC Keywords campaign. It takes a lot of time and research to pinpoint the best performing phrases to maximise your click through rate – and even then you have experiment if you want the right balance between driving traffic and converting […]

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How To Boost Your Business With A Tight PPC Budget

Marketing on a small budget is daunting for any business owner. You don’t have the financial clout to throw money at advertisements that don’t work, so it’s vital your marketing strategy hits a high success rate. However, a study by WordStream shows that small businesses waste an average of 25% of their PPC budget on poor tactics. […]

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