Category Archives for "mobile advertising"

The Only 5 SEO and PPC Trends that Matter for 2017

Spotting marketing trends before they happen is vital for keeping ahead of the competition and generic trends like ‘go mobile’ are no help to anyone – we know that stuff. So here are the SEO and PPC trends that will really matter in 2017 and what you need to do about them. #1: If you […]

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Retailers Now Testing Promoted Places on Google Maps

All the way back in March 2016 Google announced promoted pins would be making their way to Google Maps. We reported the news right away but there’s been a long wait to see these things in action. However, Google is ramping up its testing efforts to test promoted pins with a select few retailers, suggesting […]

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Google: We’re Switching to Mobile-First Indexing

Google’s next big mobile shake-up is fast approaching and it’s raising a lot of questions from website owners. Google is switching to mobile-first indexing, meaning it will use the mobile version of your website to index your pages – ahead of the ‘desktop’ version. Sounds simple enough, but there are a number of things to […]

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Shopify Stores Can Now Sell Products in Facebook Messenger

You may have noticed Facebook and Shopify are getting pretty cosy these days. The biggest name in social media wants to claim its place in eCommerce and it obviously thinks Shopify is the platform to use. We’ve had Facebook Shopify pages for the last couple of years now and, more recently, the ability to connect […]

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AdWords: New Message Extensions Are Here to Boost CTRs

It’s that time again folks: Google has hit us with a new ad extension and this one is looking very interesting indeed. As part of the whole mobile-first search experience, Google has rolled out message extensions, which turn your ads into an instant point of contact for your target audience. Much like Call extensions, the […]

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Google Updates Algorithm – Big Changes to SERPs for Local Searches

Funny things have been happening in Google’s local SERPs this month. More specifically, the 3-pack of results feeding from Google Maps for local searches are on the move. Many businesses have seen their listing disappear completely – or so it seemed. But what actually happened was a major reshuffle due to the latest Google algorithm […]

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New Facebook Immersive Ads, Instant Articles Changing the Mobile Scene

New Facebook Immersive Ads, Instant Articles Changing the Mobile Scene

The latest Facebook content features could be a big deal for users and marketers alike, as the race to crack social commerce heats up. While Google is busy trying to integrate a seamless shopping experience into its search platform, Facebook has the power of its app to leverage – and it’s taking full advantage. Interestingly, […]

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