Category Archives for "marketing & sales"

What Kind of SERPs Are You Bidding and Ranking For?

Google SERPs have changed a lot over the years and now there are multiple types of results pages you could be bidding on or ranking for. Are your search terms going to pull up local results or paid ads; AMP articles or knowledge panels – or maybe even a mixture of different SERP features. This […]

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The Only 5 SEO and PPC Trends that Matter for 2017

Spotting marketing trends before they happen is vital for keeping ahead of the competition and generic trends like ‘go mobile’ are no help to anyone – we know that stuff. So here are the SEO and PPC trends that will really matter in 2017 and what you need to do about them. #1: If you […]

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Google Updates Algorithm – Big Changes to SERPs for Local Searches

Funny things have been happening in Google’s local SERPs this month. More specifically, the 3-pack of results feeding from Google Maps for local searches are on the move. Many businesses have seen their listing disappear completely – or so it seemed. But what actually happened was a major reshuffle due to the latest Google algorithm […]

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Why SEO and PPC Are More Different than You Think

Once upon a time, there was a heated debate over whether SEO or PPC was the king of search success. These days, things are very different and any good search marketer will tell you it takes both to build a profitable search presence. The truth is SEO and PPC have never been all that similar. […]

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Google Changes Its Seller Rating Requirements – Are You Missing Out?

Google has changed the number of customer review you need to qualify for its seller rating program. Until the change, you needed 30 unique reviews from different customers in the past year to qualify. That was enough to get your business a rating out of five stars on your AdWords ads. However, now you’ll need […]

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Is 2016 the Year of Social Commerce?

Social commerce isn’t anything particularly new in itself, but what we mean by the term and its role in all things digital is rapidly changing. Last year we saw the introduction of “buy buttons” across a number of the major networks and social advertising is coming into its own. Gone are the days when social […]

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