Category Archives for "magnetizmo"

AdWords: Google announces changes to call extensions

Google has sent out a bunch of notifications to advertisers about upcoming changes to call extensions. Over the course of two emails to AdWords account users, the search giant is prepping advertisers for a couple small, but significant, changes to how it automates the ad extension. The first change rolled out earlier this month and […]

Continue reading

The Only 5 SEO and PPC Trends that Matter for 2017

Spotting marketing trends before they happen is vital for keeping ahead of the competition and generic trends like ‘go mobile’ are no help to anyone – we know that stuff. So here are the SEO and PPC trends that will really matter in 2017 and what you need to do about them. #1: If you […]

Continue reading

Google Updates Algorithm – Big Changes to SERPs for Local Searches

Funny things have been happening in Google’s local SERPs this month. More specifically, the 3-pack of results feeding from Google Maps for local searches are on the move. Many businesses have seen their listing disappear completely – or so it seemed. But what actually happened was a major reshuffle due to the latest Google algorithm […]

Continue reading

Why SEO and PPC Are More Different than You Think

Once upon a time, there was a heated debate over whether SEO or PPC was the king of search success. These days, things are very different and any good search marketer will tell you it takes both to build a profitable search presence. The truth is SEO and PPC have never been all that similar. […]

Continue reading