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How To Boost Your Business With A Tight PPC Budget

Marketing on a small budget is daunting for any business owner. You don’t have the financial clout to throw money at advertisements that don’t work, so it’s vital your marketing strategy hits a high success rate. However, a study by¬†WordStream¬†shows that small businesses waste an average of 25% of their PPC budget on poor tactics. […]

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Everything You Need To Know About Google's New Adwords Policies

Everything You Need To Know About Google’s New AdWords Policies

Google announced this week that it will launch “new and improved” AdWords Policy Center in September. We’re told the changes will make policies more accessible and user-friendly for marketers and business owners. There’s no specific launch date, but the current AdWords policies will continue until sometime “around September” – when the new policy centre launches. […]

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5 Reasons To Rethink Your PPC Budget

Last year the State of Paid Search found that 72% of businesses planned to spend more on PPC in 2014. With growing concern over SEO and Google updates, paid search returns to the front of online marketing strategies – and PPC tops the list. Google AdWords remains the dominant force in paid search, where businesses […]

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