Category Archives for "Blog"

Is 2016 the Year of Social Commerce?

Social commerce isn’t anything particularly new in itself, but what we mean by the term and its role in all things digital is rapidly changing. Last year we saw the introduction of “buy buttons” across a number of the major networks and social advertising is coming into its own. Gone are the days when social […]

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Ignore User Intent At Your PPC Peril

  There’s a long list of technical things you need to know to run successful PPC campaigns. But, no matter how well you know the intricacies of AdWords and other platforms, you’ll get nowhere unless you have a solid grasp of the fundamentals. Sitting right at the top of those key concepts is user intent […]

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10 Quick-Fire Steps to Reducing Bounce Rate

Bounce rate is one of those typically annoying metrics that leaves website owners and advertisers alike pulling their hair out. All your hard work and effort written off in a matter of moments when a visitor leaves before even looking at another pageFusion Page Builder: charming. You don’t have to put up with it though. […]

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