Category Archives for "Blog"

What Kind of SERPs Are You Bidding and Ranking For?

Google SERPs have changed a lot over the years and now there are multiple types of results pages you could be bidding on or ranking for. Are your search terms going to pull up local results or paid ads; AMP articles or knowledge panels – or maybe even a mixture of different SERP features. This […]

Continue reading

AdWords: Google announces changes to call extensions

Google has sent out a bunch of notifications to advertisers about upcoming changes to call extensions. Over the course of two emails to AdWords account users, the search giant is prepping advertisers for a couple small, but significant, changes to how it automates the ad extension. The first change rolled out earlier this month and […]

Continue reading

The Only 5 SEO and PPC Trends that Matter for 2017

Spotting marketing trends before they happen is vital for keeping ahead of the competition and generic trends like ‘go mobile’ are no help to anyone – we know that stuff. So here are the SEO and PPC trends that will really matter in 2017 and what you need to do about them. #1: If you […]

Continue reading

Retailers Now Testing Promoted Places on Google Maps

All the way back in March 2016 Google announced promoted pins would be making their way to Google Maps. We reported the news right away but there’s been a long wait to see these things in action. However, Google is ramping up its testing efforts to test promoted pins with a select few retailers, suggesting […]

Continue reading

Google: We’re Switching to Mobile-First Indexing

Google’s next big mobile shake-up is fast approaching and it’s raising a lot of questions from website owners. Google is switching to mobile-first indexing, meaning it will use the mobile version of your website to index your pages – ahead of the ‘desktop’ version. Sounds simple enough, but there are a number of things to […]

Continue reading

AdWords Price Extension Get a Makeover, Appear on Desktop Too

Google only rolled out price extensions back in July this year (2016) but its already shaking things up. Apparently, Google isn’t happy with how it implemented the extensions on mobile ads and now its giving them a completely new format. Meanwhile, it also seems the search giant is testing the new version on desktop SERPs, […]

Continue reading

AdWords: New Message Extensions Are Here to Boost CTRs

It’s that time again folks: Google has hit us with a new ad extension and this one is looking very interesting indeed. As part of the whole mobile-first search experience, Google has rolled out message extensions, which turn your ads into an instant point of contact for your target audience. Much like Call extensions, the […]

Continue reading
1 2 3 7