Category Archives for "AdWords"

Ignore User Intent At Your PPC Peril

  There’s a long list of technical things you need to know to run successful PPC campaigns. But, no matter how well you know the intricacies of AdWords and other platforms, you’ll get nowhere unless you have a solid grasp of the fundamentals. Sitting right at the top of those key concepts is user intent […]

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Google Unveils New Full-Screen In-App Ads

Google Unveils New Full-Screen In-App Ads

Last week Google unveiled new designs for in-app ads, which it claims enhance the mobile experience for users and improve performance for advertisers. The new look is inspired by Material Design and comes with a number of features to entice more clicks and conversions. You can see the announcement from Google by visiting the Inside […]

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Your Guide to Conversion Tracking in AdWords

AdWords conversion tracking is one of the must-use features of Google’s paid advertising platform. The invaluable data that comes with conversion metrics gives you a clearer picture of how your campaigns are performing and what you can do to improve results. So today we have a quick-fire guide to AdWords conversion tracking for you. By […]

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How Important is Quality Score?

How Important is Quality Score?

Today we’re looking at one of the most talked about subjects in paid advertising: how Important is Quality Score? The general consensus is Quality Score couldn’t be much more important for a profitable AdWords account, but there are some strong debates flying around and Google itself moved to play down the impact of Quality Score […]

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