Ignore User Intent At Your PPC Peril

  There’s a long list of technical things you need to know to run successful PPC campaigns. But, no matter how well you know the intricacies of AdWords and other platforms, you’ll get nowhere unless you have a solid grasp of the fundamentals. Sitting right at the top of those key concepts is user intent […]

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10 Quick-Fire Steps to Reducing Bounce Rate

Bounce rate is one of those typically annoying metrics that leaves website owners and advertisers alike pulling their hair out. All your hard work and effort written off in a matter of moments when a visitor leaves before even looking at another pageFusion Page Builder: charming. You don’t have to put up with it though. […]

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New Facebook Immersive Ads, Instant Articles Changing the Mobile Scene

New Facebook Immersive Ads, Instant Articles Changing the Mobile Scene

The latest Facebook content features could be a big deal for users and marketers alike, as the race to crack social commerce heats up. While Google is busy trying to integrate a seamless shopping experience into its search platform, Facebook has the power of its app to leverage – and it’s taking full advantage. Interestingly, […]

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Google Unveils New Full-Screen In-App Ads

Google Unveils New Full-Screen In-App Ads

Last week Google unveiled new designs for in-app ads, which it claims enhance the mobile experience for users and improve performance for advertisers. The new look is inspired by Material Design and comes with a number of features to entice more clicks and conversions. You can see the announcement from Google by visiting the Inside […]

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