What Kind of SERPs Are You Bidding and Ranking For?
Google SERPs have changed a lot over the years and now there are multiple types of results pages you could be bidding on or ranking for. Are your search terms going to pull up local [...]
Should Retailers Be Worried About Amazon Testing PLA Ads?
While most of us were busy stuffing our faces over the festive period, Amazon was gearing up for 2017 by testing Product Listing Ads (PLAs) on AdWords. This marks the retailer’s first venture into PLAs [...]
Would You Trust Google to Create Ad Variations for You?
One of the biggest dilemmas facing AdWords advertisers is deciding how much to let Google automate your account. If you want, you can let Google take care of bidding, create ad extensions and various other [...]
Should Retailers Be Worried About Amazon Testing PLA Ads?
While most of us were busy stuffing our faces over the festive period, Amazon was gearing up for 2017 by testing Product Listing Ads (PLAs) on AdWords. This marks the retailer’s first venture into PLAs [...]
AdWords: Google announces changes to call extensions
Google has sent out a bunch of notifications to advertisers about upcoming changes to call extensions. Over the course of two emails to AdWords account users, the search giant is prepping advertisers for a couple [...]
