All Posts by Zara Imrie

AdWords: New Message Extensions Are Here to Boost CTRs

It’s that time again folks: Google has hit us with a new ad extension and this one is looking very interesting indeed. As part of the whole mobile-first search experience, Google has rolled out message extensions, which turn your ads into an instant point of contact for your target audience. Much like Call extensions, the […]

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Google Updates Algorithm – Big Changes to SERPs for Local Searches

Funny things have been happening in Google’s local SERPs this month. More specifically, the 3-pack of results feeding from Google Maps for local searches are on the move. Many businesses have seen their listing disappear completely – or so it seemed. But what actually happened was a major reshuffle due to the latest Google algorithm […]

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Why SEO and PPC Are More Different than You Think

Once upon a time, there was a heated debate over whether SEO or PPC was the king of search success. These days, things are very different and any good search marketer will tell you it takes both to build a profitable search presence. The truth is SEO and PPC have never been all that similar. […]

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Separate Device Bids Now Rolling Out in AdWords

One of the most exciting headlines to come out of the Google Summit earlier this year was news of separate device bids. For years, advertisers have been left frustrated by not being able to set bid modifiers for the three most common device types. That’s all changing now after Google officially announced that separate device […]

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Google Changes Its Seller Rating Requirements – Are You Missing Out?

Google has changed the number of customer review you need to qualify for its seller rating program. Until the change, you needed 30 unique reviews from different customers in the past year to qualify. That was enough to get your business a rating out of five stars on your AdWords ads. However, now you’ll need […]

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