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About Zara Imrie

Google Adwords Partner and Facebook Ads specialist with a difference! 15 years experience in business, a qualified accountant and an MBA amongst other digital marketing qualifications. A wide range of experience across industries such as Manufacturing, Telecoms, Financial, Hospitality & Health & Beauty.

Retailers Now Testing Promoted Places on Google Maps

All the way back in March 2016 Google announced promoted pins would be making their way to Google Maps. We reported the news right away but there’s been a long wait to see these things in action. However, Google is ramping up its testing efforts to test promoted pins with a select few retailers, suggesting [...]

Google: We’re Switching to Mobile-First Indexing

Google’s next big mobile shake-up is fast approaching and it’s raising a lot of questions from website owners. Google is switching to mobile-first indexing, meaning it will use the mobile version of your website to index your pages – ahead of the ‘desktop’ version. Sounds simple enough, but there are a number of things to [...]

AdWords Price Extension Get a Makeover, Appear on Desktop Too

Google only rolled out price extensions back in July this year (2016) but its already shaking things up. Apparently, Google isn’t happy with how it implemented the extensions on mobile ads and now its giving them a completely new format. Meanwhile, it also seems the search giant is testing the new version on desktop SERPs, [...]

Shopify Stores Can Now Sell Products in Facebook Messenger

You may have noticed Facebook and Shopify are getting pretty cosy these days. The biggest name in social media wants to claim its place in eCommerce and it obviously thinks Shopify is the platform to use. We’ve had Facebook Shopify pages for the last couple of years now and, more recently, the ability to connect [...]

AdWords: New Message Extensions Are Here to Boost CTRs

It’s that time again folks: Google has hit us with a new ad extension and this one is looking very interesting indeed. As part of the whole mobile-first search experience, Google has rolled out message extensions, which turn your ads into an instant point of contact for your target audience. Much like Call extensions, the [...]

Google Updates Algorithm – Big Changes to SERPs for Local Searches

Funny things have been happening in Google’s local SERPs this month. More specifically, the 3-pack of results feeding from Google Maps for local searches are on the move. Many businesses have seen their listing disappear completely – or so it seemed. But what actually happened was a major reshuffle due to the latest Google algorithm [...]

Why SEO and PPC Are More Different than You Think

Once upon a time, there was a heated debate over whether SEO or PPC was the king of search success. These days, things are very different and any good search marketer will tell you it takes both to build a profitable search presence. The truth is SEO and PPC have never been all that similar. [...]

Separate Device Bids Now Rolling Out in AdWords

One of the most exciting headlines to come out of the Google Summit earlier this year was news of separate device bids. For years, advertisers have been left frustrated by not being able to set bid modifiers for the three most common device types. That’s all changing now after Google officially announced that separate device [...]

By |March 15th, 2017|AdWords, Blog, Google, online advertising, Performance, PPC|0 Comments

Google Changes Its Seller Rating Requirements – Are You Missing Out?

Google has changed the number of customer review you need to qualify for its seller rating program. Until the change, you needed 30 unique reviews from different customers in the past year to qualify. That was enough to get your business a rating out of five stars on your AdWords ads. However, now you’ll need [...]

By |March 8th, 2017|AdWords, Blog, Google, marketing & sales, online advertising|0 Comments

Check Out These Tools to Make Facebook Marketing Easier

Facebook has become the unrivalled platform to bridge social media and online advertising. Already an indispensable tool for branding, the social giant becomes a better channel for paid ads every year. It’s not without its challenges, though. While Google’s AdWords manages to add new features and still be relatively easy to use, Facebook is a [...]

By |August 19th, 2016|Blog, Social Media|0 Comments