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About Zara Imrie

Google Adwords Partner and Facebook Ads specialist with a difference! 15 years experience in business, a qualified accountant and an MBA amongst other digital marketing qualifications. A wide range of experience across industries such as Manufacturing, Telecoms, Financial, Hospitality & Health & Beauty.

Should Retailers Be Worried About Amazon Testing PLA Ads?

While most of us were busy stuffing our faces over the festive period, Amazon was gearing up for 2017 by testing Product Listing Ads (PLAs) on AdWords. This marks the retailer’s first venture into PLAs and it could be a significant one if it goes ahead with the move. The question on other retailers’ minds [...]

By |July 10th, 2017|AdWords, Amazon, Blog, Google, magnetizmo, online advertising|0 Comments

Would You Trust Google to Create Ad Variations for You?

One of the biggest dilemmas facing AdWords advertisers is deciding how much to let Google automate your account. If you want, you can let Google take care of bidding, create ad extensions and various other tasks for you. You can do this, but many advertisers choose to do things their own way and stay in [...]

By |June 30th, 2017|AdWords, Blog, Google, online advertising, Performance, PPC|0 Comments

Should Retailers Be Worried About Amazon Testing PLA Ads?

While most of us were busy stuffing our faces over the festive period, Amazon was gearing up for 2017 by testing Product Listing Ads (PLAs) on AdWords. This marks the retailer’s first venture into PLAs and it could be a significant one if it goes ahead with the move. The question on other retailers’ minds [...]

By |June 26th, 2017|AdWords, Amazon, Blog, Google, online advertising, PPC|0 Comments

AdWords: Google announces changes to call extensions

Google has sent out a bunch of notifications to advertisers about upcoming changes to call extensions. Over the course of two emails to AdWords account users, the search giant is prepping advertisers for a couple small, but significant, changes to how it automates the ad extension. The first change rolled out earlier this month and [...]

By |June 20th, 2017|AdWords, Blog, Google, magnetizmo, online advertising, PPC, Sitelinks|0 Comments

The Only 5 SEO and PPC Trends that Matter for 2017

Spotting marketing trends before they happen is vital for keeping ahead of the competition and generic trends like ‘go mobile’ are no help to anyone – we know that stuff. So here are the SEO and PPC trends that will really matter in 2017 and what you need to do about them. #1: If you [...]

Retailers Now Testing Promoted Places on Google Maps

All the way back in March 2016 Google announced promoted pins would be making their way to Google Maps. We reported the news right away but there’s been a long wait to see these things in action. However, Google is ramping up its testing efforts to test promoted pins with a select few retailers, suggesting [...]

Google: We’re Switching to Mobile-First Indexing

Google’s next big mobile shake-up is fast approaching and it’s raising a lot of questions from website owners. Google is switching to mobile-first indexing, meaning it will use the mobile version of your website to index your pages – ahead of the ‘desktop’ version. Sounds simple enough, but there are a number of things to [...]

AdWords Price Extension Get a Makeover, Appear on Desktop Too

Google only rolled out price extensions back in July this year (2016) but its already shaking things up. Apparently, Google isn’t happy with how it implemented the extensions on mobile ads and now its giving them a completely new format. Meanwhile, it also seems the search giant is testing the new version on desktop SERPs, [...]

Shopify Stores Can Now Sell Products in Facebook Messenger

You may have noticed Facebook and Shopify are getting pretty cosy these days. The biggest name in social media wants to claim its place in eCommerce and it obviously thinks Shopify is the platform to use. We’ve had Facebook Shopify pages for the last couple of years now and, more recently, the ability to connect [...]

AdWords: New Message Extensions Are Here to Boost CTRs

It’s that time again folks: Google has hit us with a new ad extension and this one is looking very interesting indeed. As part of the whole mobile-first search experience, Google has rolled out message extensions, which turn your ads into an instant point of contact for your target audience. Much like Call extensions, the [...]